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Posting on social media isn’t bringing in new customers like you hoped.
You're doing exactly what you were told to do... but it's not working.
This is incredibly common for pet and equine businesses — especially service-based ones.
Everyone says if you just post more, stay consistent, and wait long enough, people will eventually find you.
But for most businesses, that's not how it works anymore.
Posting more isn’t the answer.
Creating more content isn’t the answer.
And waiting longer isn’t the answer.
You’re showing up.
You’re doing everything you can think of.
You're trying everything you can try.
You care about your business.
But...that effort just isn’t translating into more customers.
That doesn’t mean you failed!
Here’s why this keeps happening
You post something.
You get a few likes.
Maybe a comment.
Your post gets buried in the newsfeed.
Then… nothing really changes.
No new inquiries.
No new customers.
So you post again.
And hope this post does better.
The problem isn’t that you’re not posting enough.
It’s that posting by itself usually doesn’t lead to new customers.
That doesn’t mean social media is useless.
And it doesn’t mean you’ve been wasting your time.
It just means you did what you were told would work.
And when it doesn’t, doing more of it can feel exhausting — without changing the outcome.
This means it’s time to try something different.
Here’s what trying something different actually looks like.
Instead of trying to post more and hoping it works…
You start by putting the right pieces in place.
When you start here, things feel different.
You’re no longer guessing what matters.
You’re no longer wondering if you’re missing something.
And you’re not forcing yourself to keep doing what isn’t working.
This starting point helps you see your business more clearly.
You understand what actually matters for visibility.
You can stop worrying about what doesn’t.
And you finally know what needs to be in place before anything else works.
This is the part most businesses skip.
Not because they’re lazy.
Not because they don’t care.
But because no one ever showed them this part.
That’s exactly why I created the Pet & Equine Business Visibility Foundation
It’s a simple, beginner-friendly starting point designed to help pet and equine businesses stop guessing and move forward with confidence.
The Pet & Equine Business Visibility Foundation gives you a clear starting point.
You’ll understand what actually matters for visibility —
and finally know where to focus your time and energy.
This was created for pet and equine businesses who care about their work, show up consistently, and want a smarter place to start.
No overwhelm. No pressure. Just a clear foundation you can build on at your own pace.
What’s inside the Visibility Foundation?
Inside the Pet & Equine Business Visibility Foundation, you’ll walk through:
• The 10 visibility essentials every pet & equine business needs in place
• How customers actually find and recognize your business online
• What matters for visibility — and what doesn’t
• Where posting fits (and where it doesn’t)
• How to spot gaps that quietly block growth
• A clear foundation you can build on before ads, automation, or scaling
You’ll receive a complete, step-by-step foundation delivered through short, easy-to-follow guides you can move through at your own pace.
A quick note from me
I’ve worked with pet and equine businesses long enough to see the same pattern repeat.
You do good work.
You care about your customers and their animals.
And you’ve been putting in effort — without seeing it turn into more customers.
This foundation wasn’t created to push you to do more.
It was created to help you see what matters — so your next step feels clear and manageable.
Amy Rayanne Harmon
Hear from one of my customers
Disclaimer:
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The information provided is for educational purposes only. Results will vary based on many factors, including individual effort, experience, and circumstances. This offer is designed to provide clarity and guidance, not guaranteed outcomes.
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